SAMSUNG Demonstrates WiBro Hand-over Technology

Press release: JEJU, Korea – August 29, 2004 : Samsung Electronics demonstrates Wireless Broadband (WiBro) Hand-over technology at the Samsung 4G Forum 2005. Wireless Broadband (WiBro), a home-grown Korean standard closely related to the mobile WiMAX technology (IEEE 802.16e standard), is a wireless high-speed data communications service that is operational at speeds of up to 120 km per hour.

Hand-over technology is essential to the true mobile connectivity of the WiBro service. The technology allows devices to be connected seamlessly to internet servers or other networked devices while commuting or moving. This is a significant breakthrough given that the hand-over technology is one of the most difficult and critical technologies to develop and commercialize the service .

Samsung is the first company in the world to demonstrate hand-over technology that is based on the WiMAX IEEE 802.16e standard. Industry representatives attending the Samsung 4G Forum 2005 will experience the company's WiBro hand-over technology through a live demonstration. True mobile connectivity will be shown on a WiBro equipped bus that will travel at speeds of up to 60 km/h.

A live broadcast feed of the Forum will be displayed in the media center through WiBro technology, allowing the attending media to experience first-hand the stability and speed of WiBro connectivity.

Ki Tae Lee, president of Samsung's telecommunication network, expects Samsung to hasten the commercial use of the WiBro (Mobile WiMAX) technology. “This forum is very meaningful in that Samsung is the first in the industry to demonstrate the WiBro technology to industry experts and service operators . Samsung is an early adopter of the WiBro technology and we are proud to be presenting the results of our development through live demonstrations of this technology,” he stated.

About Korea’s WiBro Technology
Wireless Broadband (WiBro) is a service that provides high-speed data communications at the mobile environment, anytime anywhere. WiBro is based on Mobile WiMAX technology developed by Korea 's Electronics and Telecommunications Research Institute (ETRI) and industry players. In February 2002, the Korea government allocated 100 MHZ of frequency spectrum in the 2.3GHz bandwidth. In June 2004, Phase 1 of the WiBro became standardized. iBro offers an aggregate data throughput of 20 to 30 Mbps and the base station of the WiBro network covers a radius of 1 km~5 km. Samsung and Korea Telecom plan to show the fully-expanded coverage of the WiBro service at the APEC 2005 Korea Meeting in Busan.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com

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