The Sony Ericsson V630i exclusively with Vodafone

Press release: LONDON 23 May 2006 - Sony Ericsson today announces the V630i, exclusively for Vodafone. The V630i uses its 3G capabilities to deliver the perfect mix of mobile phone, music and multimedia applications at high speed and superb quality.

What makes this phone extra special is its support of Vodafone’s new Radio DJ service, an innovative, interactive music streaming service that allows the creation of your own music channels by rating tracks as you listen. The more you listen and rate, the more intuitive and personalized the music channel becomes. Tracks can also be bought directly using the service and, with the supplied 256MB Memory Stick Micro™ (M2™) card, the V630i can store as many as 230 tracks to take with you wherever you go. A stereo headset is supplied, so you can enjoy this superb choice of music in full stereo quality.

The V630i also effortlessly handles the content-rich services from the world of Vodafone live! with 3G such as Mobile TV, video messaging and video telephony. In all, the V630i is a dynamic phone that is fun to use, appealing to young music lovers seeking the freedom and choice offered by the latest mobile technologies.

“The V630i is a phone that will bring music, 3G and Vodafone live! with 3G to a wider audience,” says Jan Wäreby Corporate Executive Vice President, Head of Sales and Marketing, Sony Ericsson. “It’s the perfect device to get the best out of Vodafone’s 3G services such as Vodafone Radio DJ. With live video streaming, super-fast web browsing and gaming, you couldn’t ask for more fun out of a mobile phone.”

With Vodafone’s Radio DJ you can use your phone to tailor-make music channels, buying and downloading songs from the current music programme direct to your phone. The V630i combines its 3G capabilities with innovative Sony Ericsson technology to ensure a fast, responsive service with excellent audio quality.

"Combining Vodafone's advanced 3G services such as full track music downloads and Vodafone Radio DJ with Sony Ericsson's know-how in music phones delivers a superior customer experience," said Jens Schulte-Bockum Director of Terminals, Vodafone. "Vodafone Radio DJ gets to know customer's tastes over time. It is as easy as listening to the radio but on a mobile which always plays your favourite songs."

The V630i handles all of the key download formats, so you can import music via a PC from a variety of music services or from your own CD collection. It is provided with with a 256MB Memory Stick Micro™ (M2™), for new generation, highly compact mobile storage.

The sound quality of the V630i is so good you’ll want to share your music with friends, and the MPS-60 portable speakers are a perfect boost for the music stored in your phone: just plug them into the V630i and play! Or enjoy your music through your own Hi-Fi with the MPP-60 Music Power Pack, which plugs your phone into your Hi-Fi while it sits in a cradle recharging. For the full home Hi-Fi experience, try the Home Audio System MDS-70, a neat phone cradle which connects to a set of high performance speakers. Developed by Sony Corporation and Sony Ericsson, the MDS-70 delivers superb sound quality thanks to Sony S-Master, the hi-fi technology that gives a full, rich sound to all types of products, from car audio systems to TVs.

Everything about the V630i supports the fun-loving, youthful lifestyle. Its sporty design is Vibrant Black with neat orange highlights that pick out direct keys and the loud speaker on the back of the phone.

Simplicity in design is also applied to the user interface, which gets you around the phone with the minimum of clicks. Accessing the music player is a single click away no matter what you’re doing thanks to the dedicated music hard key; and rocker keys reach your favourite applications immediately.

Beyond music, the V630i features a 2 Megapixel camera with digital zoom, consumer email, a full HTML browser and an extra large, 1.9” colour display. Business-friendly applications include PC-synchronisation, tools and software. And for those wanting to take calls easily whilst on the move there’s a full choice of bluetooth enabled headsets.

The Sony Ericsson V630i is a UMTS 2100 device exclusively for the Vodafone Group and rollout is planned across EMEA and APAC from June.


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