Tuesday, August 08, 2006

The 3G Sony Ericsson K618 phone announced


Press Release: Stay entertained with Sony Ericsson’s 3G K618: a vibrant blend of work & play.

LONDON 8 August 2006 - Sony Ericsson today announces the K618: a slim, lightweight 3G phone that will launch in selected markets and deliver the perfect mix of mobile phone, multimedia applications and business solutions.

The new K618 has been developed for those users that want ‘the best of both worlds’; entertainment on the move & a powerful business tool. This high performance 3G device is as light and slim as a typical 2.5G phone, yet delivers blisteringly-fast speeds for streaming or downloading music & video clips, browsing the web or gaming. And staying in control of your inbox is made easier with support for push email, allowing messages to be sent directly to the phone without having to download them.

“The K618 is the ideal phone to bring the benefits of 3G-enabled mobile entertainment to a wide audience,” says Jan Wäreby Corporate Executive Vice President, Head of Sales and Marketing, Sony Ericsson. “It will have appeal with the business person on the move, who will appreciate the freedom and choice that the latest mobile technologies can offer. It’s a great-looking, desirable phone that you’ll want to keep close to hand.”

This compact phone is well equipped for both capturing & sharing photos, and playing music. Notably, the K618 features Bluetooth™ Streaming, which means that full-length music tracks (or video clips) can be sent wirelessly from the phone and listened to on a compatible Bluetooth™ enabled device, such as the Stereo Bluetooth Headset HBH-DS970.

One click of the dedicated camera button and the 2.0 Megapixel camera is activated, which comes complete with 2.5x digital zoom and Picture Blog application. This allows the user to post (or blog) their images directly to their own blogsite, giving friends and family the chance to go online and view the shots. The K618 is also ready for making video calls; the separate video telephony camera and high speed 3G connectivity making this a reality.

With so many multimedia functions available, it’s possible to build up a sizeable collection of photos, music files, video clips and web pages. The 256MB Memory Stick Micro™ (M2™) provided caters for this and will store around 700 photos or 230 music tracks for example*. There is also the option to expand the external memory up to 1GB as an individual’s media library grows.

The K618 is a striking, slim-line ‘stick’ design that will launch in a choice of Vibrant Black or Bright White. This UMTS 2100 device will be available in selected markets from Q3 2006.

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